5 Advantages Of Social Media Over Blogging (To Grow Your Brand)

A couple of months ago I shared a post called 5 Advantages Of Blogging Over Social Media. I absolutely loved your response and had in mind that I wanted to do it the other way around! If you’re interested in this topic, I would love for you to take a look at the prequel to this post once you’ve read this one. It’s linked right here.

So, let’s into it!

1) Instant Interactions

I tend to approach WordPress through the browser, not on the app. Therefore my responses will take longer. Whereas, for the most part, we use social media from our phones. I scroll through Instagram sometimes while I’m waiting for the bus. With some exceptions, Instagram comments tend to be shorter and easier to respond to. There’s an interaction almost suddenly after you post something. However blogs don’t have that element. Both sides are appreciated in their own way, but if you’re looking for instant growth you’re only going to do it with social media.

If I was purely relying on WordPress to promote my blog I wouldn’t be half as successful. But Instagram brought an added layer: more exposure, more traffic to my blog. And at the end of the day, it’s those things that will help you grow. 

2) Goes Hand In Hand With Short Attention Spans

TikTok’s fame and phenomenon has not helped the concentration levels of social media users. You watch something for 15 seconds, process it, then move on. 

Blogging isn’t the same. You have to READ and RESPOND with thoughtfulness. I feel like TikTok has destroyed the way we approach media but that’s a topic for another day… 

TikTok is the best place to share content at the moment due to its success and appeal to the new approach to content consumption.

Let me have a go at explaining this…

You have to be really interested in a topic to take 2-5 minutes to read it (blogging)

But with social media you can see if you like something instantly, within about 15-30 seconds. If you don’t like it the you’ve not ‘wasted’ as much time.

So people prefer social media over blogging/articles/news sites (for the most part)

3) Easier To Gain Exposure 

Daily active social media users are soaring to 3.5 billion and above. That’s 3.5 billion people you could be reaching out to. Another mind boggling statistic is an average of 3 hours, per person, is spent on social media every day. They could spend all of those 3 hours on YOU. 

On the other hand, there are 500 million blogs existent in the world. Compared to 1 billion Instagram users in the same year. Not all of those blogs are active… so I guess Instagram is the place to head if you want to blow up.

Not my infographic sourced from Global Web Index Blog

4) Informal Brings Element Of “Friendship” Between Customer and Seller (You!)

I wouldn’t say informal, but there’s more room to be chatty and casual on Instagram whereas blogging feels a tad more formal (this blog isn’t formal of course, I hope none of you are afraid to chat with me!). This relationship dynamic makes it quicker and easier to make bonds, and sales.

5) Snippets Of Info VS Bulky Post No-One Is Arsed To Read

Social media, for the most part, gives a few sentences of easy-to-consume info at a time. Blogging expands on those points more frequently than an Insta post would, bringing more resistance between reading the title and going on to read the post. My content wouldn’t suit solely being on Instagram. It’s really difficult for me to compress what I’m trying to say without skipping over valuable parts of information.

Infographic created by The Wall Street Journal and source cited

I don’t know if I agree that everything I’ve said makes social media better than blogging. Please leave your opinions down below!

I love blogging and social media equally, and for different reasons. They’re both very versatile. They both make it easy to interact with new people. They both have valuable content. They both have a vast expanse of content.

It’s always a good idea to experiment with both and see what is best for you.

But at the end of the day, what would choose to keep? Blogging or social media?

I’d keep blogging. All the way.

Catherine x

P.S For the purpose of the post, I have discussed blogging not being social media. There’s a similar debate for YouTube. Is YouTube social media? I don’t really know what defines them but I would class them differently. YouTube and blogging in one category, Instagram and Facebook in another. What I said about attention spans leads me to this decision. Instagram and TikTok are quick to consume whereas blog posts and YouTube videos are not. Equal amount of work goes into all of them, however! Just because a YouTube video is 15 minutes and a TikTok is 15 seconds doesn’t make one easier to make than the other! 

Speaking of social media… find me elsewhere on the Internet:

Instagram: @cathjaneblog

Goodreads: @cathjaneblog

Pinterest: @cathjaneblog

Email me! cathjaneblog@gmail.com

How To Make Instagram Perfect Meringues Without Fuss

Welcome back! Hope you’re having a lovely week so far. Today I’m going to be sharing my full-proof meringue recipe. With a bit of creativity, you can make them look Pinterest perfect! They’re basic meringues, shaped like macaroons to make them cute and tiny 🙂 But I find macaroons have so much space to fail whereas meringues work perfectly every time. Now, let’s get into it!

I bought my meringues pre-made, I know that’s cheating. But here is a recipe I took from BBC GoodFood, our trusted friend. A few comments said they burnt but most were positive reviews. Just be careful! 


  • 4 large egg whites, at room temperature
  • 115g caster sugar
  • 115g icing sugar
  • margarine
  • more icing sugar for buttercream
  • food colouring! I used blue, red and pink.


  • Heat the oven to 110C/ 100C fan/gas ¼.
  • Line two baking trays with non-stick liner or parchment paper (meringue can stick on greaseproof paper and foil).
  • Tip 4 large egg whites with an electric hand whisk until the mixture resembles a fluffy cloud and stands up in stiff peaks when the blades are lifted.
  • Now turn the speed up and start to add 115g caster sugar, a dessertspoonful at a time. Continue beating for 3-4 seconds between each addition. It’s important to add the sugar slowly at this stage as it helps prevent the meringue from weeping later. However, don’t over-beat. When ready, the mixture should be thick and glossy.
  • Sift one third of the 115g icing sugar over the mixture, then gently fold it in with a big metal spoon or rubber spatula. Continue to sift and fold in the remaining icing sugar a third at a time. Again, don’t over-mix. The mixture should now look smooth and billowy.
  • Divide the mixture into three bowls. Add a tiny, tiny drop of liquid food colouring in to each bowl. Gently (super gently) fold in until they look a light pastel colour.
  • Scoop up a dessertspoonful of the mixture. Using another spoon, ease it on to the baking sheet to make a circular shape. Or just drop them in rough rounds, if you prefer.
  • Bake for 1 ½-1 ¾ hours in a fan oven, 1 ¼ hours in a conventional or gas oven, until the meringues sound crisp when tapped underneath and are a pale coffee colour.
  • Leave to cool on the trays. (The meringues will now keep in an airtight tin for up to 2 weeks, or frozen for a month.)

Now to the part of the recipe I invented:

  • Once completely cooled, you can start decorating. Whip up some buttercream and divide into three bowls, as before. Add in a drop of food colouring into each bowl. You can make them darker than the original meringue, or the same colour (although that does take a lot of precision).
Tablecloth goals, am I right or am I right?
  • Grab two meringues and sandwich them together, with the buttercream centre.
  • Allow the buttercream to harden before serving.

That’s it! Your mock macaroons are now made to share on Instagram and go completely viral. Do send me you photos if you decide to recreate 🙂

Want to see my Instagram perfect meringues on Instagram? Just click here, I posted a new photo this evening.

What’s your favourite flavour macaroon?

Mine is by far pistachio!

catherine x



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5 Advantages of Blogging Over Social Media | How To Grow Your Brand

Hello everyone! Welcome back to my blog. You all know I love adding a question to the end of my blog posts. On last Friday’s post I posed the question, ‘which do you prefer: blogging or social media?’. The response I had was pro-blogging. That’s how the idea to write this post came about! I don’t want to appear biased, because I myself use Instagram and Pinterest a lot. I will make a part two to this 5 Advantages Of Social Media Over Blogging. Let me know if you’d like to see that!

Without further ado, let’s get into it. 

The Blogging Algorithm Works

First and foremost, with blogging the algorithm works. Any of you who use Instagram will know it takes a lot of trial and error to finally have a post ‘blow up’. With blogging, as long as you are equipped with the right tools, your blog post can easily blow up. If it is good content it will be pushed to the top of search results, be over everyone’s Pinterest feed, and get good response. My yoga post, that I made at the start of the year, astonished me by getting over a 100 likes (when I usually get 20). It took off because I added the right tags, quality photos and conveyed a positive message. Unlike with Instagram, where a post can have all the correct criteria, yet still flop.

There’s More Diversity 

There is more diversity in the blogosphere! I am using Instagram as my main social media to compare to, here. Instagram finely tunes what posts you like to display more posts like that. Okay, that made no sense. Even I had to read it twice. For example, if you like a cat photo, you will be shown more cat photos. However in blogging you are displayed many different types of material. Your feed is only full of things you follow – so you are in control of what it looks like.

You Can Make Strong Bonds Faster

Now this is a controversial one: you can build stronger bonds through blogging than you can on social media. Please don’t come for me on this. I have made the best, kindest, most amazing Internet best friend through social media and emails. Her name is Florence, and we’ve been friends for more than 3 years. It’s not impossible to build close friends through social media. However, in a short time frame, clients can communicate better with you through a blog post than an Instagram caption. If you want to start a business, creating a blog is the easiest way to make reliable, honest customers. Social media, on the other hand, is a bit hit or miss. A Tweet is so short, how can you convey your business’ message in 180 characters?

You Don’t ‘Scroll’ Through Blog Posts

Tying in with the previous statement, people don’t skip over blog posts. You don’t just scroll through. Once you’ve read the first paragraph, you stay until the end. Unlike with Twitter or Instagram, you can’t keep flicking past until you find something intriguing. Honestly, I don’t read every Instagram caption I see. With blog posts I do. Now that might just be a me thing, but after consulting a few people on Instagram I’ve learned that I’m not alone. If you’re wanting to really make an impact with your writings, a blog is the route to go down. I know lots of people make a success from Instagram, I’m not denying that, but I think an accompanying blog does no harm. I have an Instagram with almost 1.5k followers (thank you so, so much for that) but what is the main focus? My blog!

Blogs. Retain. Audiences. 

It’s much easier to retain an audience with blogging. With Instagram people come and go: my core Instagram supporters are all those who also read my blog. Some blog readers have been here since the beginning (I see you Maryam and Caz) but I could scroll back to an old Instagram post and see a commenter that I’ve not heard from in ages. There’s none of that ‘follow for follow’ culture in blogging, which I’m super thankful for.

I loved writing this post so much, so I hope you also loved reading it! Don’t forget I will be doing a part two, so you better stay tuned for that. In relation to today’s post, I’m going to link my social medias here:

What is your favourite social media platform?

Hope you all have an awesome Wednesday, packed full of positivity. In response to this posts question, I think I’m going to have to say Pinterest is my favourite social media. If you do have a Pinterest, feel free to follow me then I can follow you back! I only started it up last week but I’m loving it so far. 

catherine x

5 Full-Proof Ways To Gain Readers

Ana asked me some blog-related questions on Instagram the other day, and I thought it was the perfect opportunity to write a post about it! This post will focus primarily on driving traffic towards your site and how to gain sincere followers. I’ll try and keep it easy-to-follow however you know I love a good ramble!

Spend 30 minutes catching up on your reader, daily

Not going to lie, I don’t do this as much as I should. However, when I do take time out to comment on other blogs, my posts instantly have better response. I personally don’t think you should focus on the numbers, despite it being an integral part of blogging. Making sincere friends is the most special part of this community! I will make a post with a list of my favourite bloggers soon. Stay tuned for that!

Discover 10-15 blogs per month

It’s important to keep finding new blogs, new inspirations and potentially new supporters. I follow 10-15 new blogs a month, and spend time engaging with their content and showing full support. This is really fun to do, and also helps grow your audience!

Set up an Instagram

Most of my followers come from Instagram. Over there we have a ‘small blogger’ community where we support each other’s content and strengthen bonds! I find so much inspiration on that platform.

Join engagement groups!

Group chats boost exposure, which is key to driving traffic towards your site. I have found quite a few friends through engagement group chats and when you submit your new post on there, people immediately go to like and comment. The Instagram algorithm means new posts don’t often pop up in people’s feeds, so you have to let them know by other means (through DMs and stories)

Use Instagram hashtags to your advantage

My good friend Sophie recently started up a hashtag called ‘insophiescorner’ on Instagram and it’s a perfect place to submit photos and find other small bloggers! Weekly, or even bi-monthly, catch up on the content within the hashtag and start following new accounts. You already have lifestyle in common as a niche, so they’re going to be a perfect reader for your site! If you are a lifestyle blogger, I highly recommend tagging your Instagram posts with ‘insophiescorner’ to find sincere followers. Please don’t abuse it though! 

Many thanks to Ana for the question! I’ve just written a whole post from your short DM. Hope this helps other new bloggers too! If you enjoy my tips, I would happily create a part two for you. 

How often do you spend blogging per day? What advice would you offer beginner bloggers?

Have a lovely day! 

erin x